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About Us

TRADING SINCE 1996

At Universal Trade Frames we believe in providing the highest quality manufactured PVC-U products available to the trade. Trading continuously since 1996 with core values of the Right Product, with Quality & Service at heart of everything we do, backed up with a world class 98% OTIF performance.

We operate from a 30,000 square foot state of the art manufacturing facility in Shrewsbury, Shropshire and employ 60 highly skilled personnel from manufacturing and despatch through to our customer support teams.

As an independent manufacturer we have the flexibility to meet our customers’ needs and the service to back up our promises

36

Years Experience

59

Highly skilled personnel

98 %

World class OTIF

At Universal Trade Frames we believe in

providing the highest quality manufactured

PVC-U products available to the trade.

Price
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Product
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Our History

1996

First Established

Founded by Brian and Jean Kruger, the UTFL journey begins. Set up in a 5000 sq ft factory manufacturing Spectus UPVC, we quickly gained a reputation for quality and service.

2003

Expand

Expanded into new 10,000 sq ft manufacturer space.

2003

Investment

Major investment in a Shirmer cutting and machining centre.

2010

Increase

Factory 2 added increasing our footprint by a further 5,000 sq ft.

2010

Leadership

Appointment of Duncan Saunders as GM. Duncan is a long standing member of the senior leadership team. Now director, he helps drive manufacturing excellence.

2012

Automate

Automated corner cleaning line installed.

2013

Branch Out

Branched out into Scotland, completing the England – Wales – Scotland trilogy for delivery status.

2017

New Fleet

First ever fleet of vans purchased in a 250k investment.

2017

New Investment

New Urban quad welders, sash line investment.

2017

New Factory

Factory 3, featuring another 7,500sq FT of manufacturing space and 7,500sq FT of despatch and office space, created.

2018

New Line

Latest Urban 8 head welding line installed.

2020

£1m Investment

£1m of investment including second Shirmer machining centre, second phase quad welder investment, and additional CNC corner cleaners Urban 530s.

2021

Milestone

£10 million year milestone – 35,000 products manufactured and distributed nationally.

2021

Renew

Fleet of eight new delivery vehicles.

2023

Strengthen

Appointments of Richard Hammond as Sales Director (pictured) and Phil Gittins Financial Controller strengthen the senior leadership team alongside the acquisition by Complete Ventures.

2024

Brand Refresh

A new era for Universal brings about a refreshed modern logo as part of a complete brand refresh. The new brand signifies accuracy and precision, perfectly aligning with the core values of the brand.

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OUR TEAM

We are proud of our skilled and dedicated workforce, without whom we would not be able to provide our clients with the service and craftsmanship we believe they deserve.

Management
Accounts
Office
Sales
Other
Brian Kruger

Brian Kruger

Managing Director

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Duncan Saunders

Duncan Saunders

Operations Director

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Richard Hammond

Richard Hammond

Sales Director

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Phil Gittins

Phil Gittins

Financial Controller

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Phil Gittins

Phil Gittins

Financial Controller

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Samantha Hunter

Samantha Hunter

Accounts

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Freddy Geddes

Freddy Geddes

Office Supervisor

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Sarah Brown

Sarah Brown

Sales Co Ordinator

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Anya Smith

Anya Smith

Sales Co Ordinator

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Adam Kibbler

Adam Kibbler

Training Co Ordinator

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Richard Hammond

Richard Hammond

Sales Director

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Terry Saunders

Terry Saunders

Technical

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Helen Regester

Helen Regester

Customer Service and Aftersales

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Paul Hughes

Paul Hughes

Senior Operations Supervisor

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Phil Wynne

Phil Wynne

Stores/Purchasing Supervisor

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Jonathan Duppa

Jonathan Duppa

Purchasing

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Sarah Price

Sarah Price

Transport

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Reece Benson

Reece Benson

Compliance Supervisor

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Nikki Hughes

Nikki Hughes

Receptionist

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Simon Burns

Simon Burns

Service Engineer

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Chris Dunn

Chris Dunn

Shop Floor Supervisor

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Stefan Janowski

Stefan Janowski

Systems Developer

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FIND OUT MORE

Reach out to one of the team for more information.