Shropshire-based fabricator, Universal Trade Frames, has launched a new website to reflect its premium product and service offer, and better serve its customer network.

Designed with usability and trade accessibility in mind, the redesigned platform by creative and digital agency, Harrison Carloss, has been streamlined to improve the user experience. Key upgrades include easier navigation, updated product pages, new trade tools and downloadable resources, including technical guides and specification sheets, as well as a faster quote request function.

A clear and intuitive layout, featuring an abundance of high-quality imagery, assists users to quickly and effortlessly find the information they need, saving time and supporting specification accuracy.

“As a provider of game-changing solutions such as our HeritageWeld mechanical-style joint, Spectus VS with slim meeting rail, and enhanced Solidor composite range, we needed an online presence to match the product quality, professionalism, and unrivalled service we’re known for,” said Richard Hammond, Sales Director at Universal Trade Frames.

“Having recently invested a six-figure sum in the latest, cutting-edge, automated technology to elevate our production process, it was only fitting to raise the bar with our website too. The new site is perfectly aligned as a high-calibre, digital resource for our trade customers, and an accurate showcase of what we do here.

“It’s also another way to highlight our commitment to continual improvement and supporting our trade partners to make life easier for them,” Richard concludes.

Members of the trade are encouraged to explore its new features, and get in touch with the team via the updated contact and enquiry options.